On January The Epiphany marks the and final day of Christmas. It is a national holiday. A big tradition for Epiphany is la befana, a witch on a broomstick who brings candy and coal to children in their stockings the night before.
This is a simple "M" which has the outlines animated first, then the rest is filled in. It looks like it's made from electricity during the animation, then transitions to the more traditional style of logo.