"Looks like Anheuser-Busch is readying a whole new salvo of brews, all with one thing in common: They're dark. The brewery recently received federal labeling approval for five new premium lagers, all extensions of their current brands and all amber or black in color. Budweiser Black Crown, Beck's Black Jewel, Michelob Black Bock, Busch Black Light Lager and Rolling Rock Black Rock all boast 6 percent alcohol by volume, according to their labels."- stltoday.com
Anheuser Busch is a US-based beer distribution company which holds 48.5% in the beer market and distributes over 100 different kinds of beer. Tangible product: Wide variety of beer sold all across the US and internationally. Intangible product: great time to be had with friends and family, intangible product can also be negative and beer can lead to alcoholism and liver failure if drank excessively.
Anheuser-Busch just revealed a “bold new look” for Bud Light, “The Prince of Beers.” As one Bud Light executive put it in a press release, “In 2016, we’ll put a more modern twist on Bud Light, from the way the brand looks to the way it acts.”
Craft brewers are calling for the boycott of these 14 'imposter' beer brands http://uk.businessinsider.com/craft-brewers-boycott-brands-acquired-by-anheuser-busch-2017-5?r=US&IR=T/&utm_content=buffer46170&utm_medium=social&utm_source=pinterest.com&utm_campaign=buffer#6-10-barrel-6
The "Budweiser", a boat-shaped car used by Anheuser-Busch to promote their brand. The car has small cannons on the front and back, a life-preserver, a bouy, and several flags. Photograph taken by Sievers Studio in 1931. Sievers Studio Collection, Missouri History Museum.
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