When David Carson worked with Pepsi Cola in one of Pepsi advertisiment, he showed a long paragraph of text in the shape of a pepsi can or bottle, making a entire paragraph saying all kind of things that relate to every part of the demographic in some way. Using a black color font, capitals, and the same size of the typography you can read all the expectation people had and with red color, lower case and big fonts you can red the final message from Pepsi.
Carl Ernst Hinkefuss (1881-1970) was a popular Bauhaus influenced illustrator known for modernist graphic design work that integrated art with commercial values. From 1905 to early 1910, he worked in the advertising and publicity departments of several firms in Berlin and Dessau, and then later in 1910 set out as an independent publicist in Berlin". He ultimately partnered with Wilhelm Deffke (1887-1950) in Wilhemwerk, their commercial design house.
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