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The Lazy Man is a brand focuses sight for men. I have decided to use common/desirable brands such as Adidas to attract a young target market. Using established brands will help build interest into the Lazy Man, this interest will then further the use on my website. Brands such as Adidas will also mention our e-tailer on there website or campaigns to build our brand recognition

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adidas Originals Skinny Joggers AJ7672https://api.shopstyle.com/action/apiVisitRetailer?id=509167414&pid=uid8721-33958689-52

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from Urban Outfitters

adidas Originals Trefoil Crew-neck Sweatshirt

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from eBay

Details about Mens Adidas Originals SPO Fleece Trefoil Tracksuit Pants Bottoms Grey/Black S-XL

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