adidas’ Boost technology has been one of the best technological advancements in running silhouettes over the past year and a half. The cushion system not only provides one of the most stable, comfortable rides out there, but the bubbly, styrofoam … Continue reading →

adidas’ Boost technology has been one of the best technological advancements in running silhouettes over the past year and a half. The cushion system not only provides one of the most stable, comfortable rides out there, but the bubbly, styrofoam … Continue reading →

adidas' space-age Boost technology has helped the brand in leaps and bounds over the past years, but is the German brand relying too much on Boost?

Is adidas Using Boost Too Much?

adidas' space-age Boost technology has helped the brand in leaps and bounds over the past years, but is the German brand relying too much on Boost?

Footwear technology incorporates science like inhibitors that help a sneaker perform. It enables scientists & engineers to showcase materials that enhance the sneaker— a product that will never go out of need. Incorporating new sneaker technology release w/the right media campaign gets you a winner. In a crafted social media leak, Kanye & associates revealed to the world the Yeezy 750 Boost, his shoe w/ Adidas. This caused a social media frenzy that placed Boost technology at the forefront.

How adidas Boost Technology is Making the Brand Relevant Again

Footwear technology incorporates science like inhibitors that help a sneaker perform. It enables scientists & engineers to showcase materials that enhance the sneaker— a product that will never go out of need. Incorporating new sneaker technology release w/the right media campaign gets you a winner. In a crafted social media leak, Kanye & associates revealed to the world the Yeezy 750 Boost, his shoe w/ Adidas. This caused a social media frenzy that placed Boost technology at the forefront.

Already a classic  the Y-3 Pure Boost ZG Knit combining two of the best adidas technologies: BOOST and Primeknit.  Image by @bstnstore  Available on Y-3.com.  #adidas #Y3 #PureBoostZG by adidasy3

Already a classic the Y-3 Pure Boost ZG Knit combining two of the best adidas technologies: BOOST and Primeknit. Image by @bstnstore Available on Y-3.com. #adidas #Y3 #PureBoostZG by adidasy3

The adidas ACE 16+ Soccer Boot Is Now a Laceless Lifestyle Boost Silhouette

The adidas ACE 16+ Soccer Boot Is Now a Laceless Lifestyle Boost Silhouette

The adidas ACE Soccer Boot Is Now a Laceless Lifestyle Boost Silhouette: The likes of Gareth Bale and Paul Pogba put on quite a show at the recently-concluded EURO wearing their boot of choice -- the ACE To help...

adidas is providing its patented BOOST technology with a bold new look by finally adding color to the soles of their BOOST sneakers.

adidas Finally Adds Color to Its BOOST Soles

adidas is providing its patented BOOST technology with a bold new look by finally adding color to the soles of their BOOST sneakers.

We take a first detailed look at the new adidas Climachill Sonic Boost running shoe. The adidas Boost technology has been a strong addition to the adidas running program and by now has also made its way into lifestyle products, even including the Kanye West-designed Yeezy 750 Boost. The new Sonic Boost is another great …

adidas Sonic Boost

We take a first detailed look at the new adidas Climachill Sonic Boost running shoe. The adidas Boost technology has been a strong addition to the adidas running program and by now has also made its way into lifestyle products, even including the Kanye West-designed Yeezy 750 Boost. The new Sonic Boost is another great …

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