Manchester campaign to stop people from littering. Playful approach with copy referencing famous song lyrics and film quotes, coupled with bold messages warning residents of fines and urging them to keep their city clean.
U.N. Ad Campaign Shows What The Internet Thinks Of Women
This Iams print ad has a communication objective of emphasizing that people don't think of their pets as "pets" but more like family who deserve the best food. The headline is "I Am Not a Pet" with the illustration of a cat, and they work together because the dialogue of the body copy and headline reflect what a family's cat would think to themselves, understanding that they deserve the best because they share a relationship with their owner that goes beyond "owner" and "pet."
Don’t Measure A Woman’s Worth By Her Clothes: A brilliant ad campaign created for Terre Des Femmes, a Swiss human rights organization focusing on gender equality and feminism, reminds us that the worth of a woman should never be measured by something like the neckline of her blouse or height of her heels.