When mapping your customer journey, post sticky notes of why your client persona is on this journey in the first place. Then group ideas together to design a realistic, detailed story for what lead the persona to this point.
The RACE Framework
The RACE Framework divides the digital marketing process into five main phases. Sign up for our content marketing strategy series to learn how to use it.
The 4 Content Marketing Business Models
According to Robert Rose from The Content Advisory, there are four business models for content marketing. Which one do you use? Find out more in our content marketing educational series: How to Maximise Your Digital Content to Grow Your Business