In today’s modern world of marketing, success is directly related to the data needed for lead generation and nurturing strategies as well as the correct management of that data. The success of your data management can often determine the success or failure of your campaign. Cloud-based software products ensure data security, allow for large storage space and provide the necessary capacity for campaign deployment.
3 Steps of a Successful Inbound Campaign | Everlytic. Inbound marketing tracks the consumer through three phases: to find your target, to ensure that they convert (or take an action on your message) and then finally to analyse the success of your message or campaign. This is ultimately the journey of a campaign message.
Building relationships with potential customers is essential for lead generation and lead nurturing. Relationship building entails two elements: knowing your audience and being able to speak directly to them with content that is relevant. So ask yourself: How well do you know your customers? And are they responding to your message?
SMS on Bounce, Keeping your database up to date can be a mammoth task, especially when you have so many bounces. If your bounce rate continues on the incline, it may affect your database reputation, which in turn could affect your deliverability.
POPI (The Protection of Personal Information Act) was recently signed into law. The POPI Act regulates how anyone who processes personal information must handle, keep and secure the data. In preparing for the implementation of the bill, we discussed how this Act affects South African marketers and how to comply with it. To further this discussion, we chatted to Roan Mackintosh and asked for his professional opinion on the implications of POPI for digital marketers.
January & February Feature Round Up | Everlytic The last few months have been very busy for Everlytic and I’m sure you’ve noticed some hefty changes in the system. We’ve rolled out a new-look Imports interface, finished updating our email reports and put the finishing touches on the email composition workflow, including the new email coder. Let’s take a closer look at these changes and see how they’ll affect you.