Guerilla Marketing - For a cause. From Feed SA a South African charitable organization that operates food programs to the poverty-stricken in SA townships. The cart's handle bears the tagline, "See how easy feeding the hungry can be?
To promote the non-alcoholic beer Indus Pride, the Indian company has chosen a remarkable way to spread their word. Indus Pride made low-cost handles and placed them in buses, as if people were holding the beers. The campaign was released in March this ye