20 reasons why the Olympics are great for Britain
We may not be able to rely on the weather enjoyed by Sydney, Beijing or other recent Games. But as long as Usain Bolt doesn't mind a bit of drizzle, this is a chance to show off Britain's capability. Just as the Royal Wedding and Diamond Jubilee beamed images of a spruced-up London around the world, the Olympics offer a giant advertising opportunity for business and tourism.
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