Drawfour SA

Drawfour SA

www.drawfour.co.za
Cape Town, South Africa / At DrawFour, we love ideas. Big ideas, little ideas - beautiful ideas. We believe that sharing them makes them powerful. And translating them allows them to gro
Drawfour SA
More ideas from Drawfour
‘Iron’ Lady Thatcher, 1925 - 2013.  The death of ‘Iron’ Lady Thatcher, whatever your views of her, was a moment that bore reflection. Few leaders have divided opinions so decisively as her, a thought captured so neatly and simultaneously by The Guardian and illustrator Lucy Wragg. || Drawfour Translation  ---> While the world argues and debates, simple design conveys a stronger, consolidated message.

Margaret Thatcher Divides the Nation Just Like Marmite Does - Print (image) - Creativity Online

By placing a large, central poster of hated former dictator Ben Ali, Ogilvy & Mather showed unique insights to create advertising for change. Enraged passers-by tore down the image in disgust, only to reveal the intended message below – “Beware, Dictatorship can return. Oct 23rd VOTE”. While polls showed only 55% of people intended to vote, the final turnout figure was 88%. || Drawfour Translation ---> The power of communication has to continually push itself beyond the mundane.

In Tunisia, Clever Advertising Encourages Citizens To Vote

5 Ideas from London  Pamela Hellig, a Cape Town ex-pat and Actuary living in the UK, has identified 5 ideas she thinks would translate from London Town to the beautiful streets of Cape Town. The first depicts the use of noticeable plaques highlighting the sites of important historical events and the second is the embodiment of “Accessible Art and Culture”. || Drawfour Translation ---> ‘Stealing with pride’ should always be part of a creative repertoire.

5 ideas from London that could work in Cape Town

UMA Premium Fertilizer  Created by KADV ltd, UMA has presented the first high-level brand in the world of fertilisers. Coloured lines and structures have been kept simple, clean and free to cue the current packaging trend of ‘premium’. || Drawfour Translation ---> Trends do not necessarily translate across categories. The thought of a ‘premium’ fertiliser seems counter-intuitive to us.

UMA Premium Fertilizer Created by KADV ltd, UMA has presented the first high-level brand in the world of fertilisers. Coloured lines and structures have been kept simple, clean and free to cue the current packaging trend of ‘premium’.

Yesterday, the Protection of State Information Bill was passed by the National Assembly in South Africa. Regardless of your feelings on the matter, this is a monumental mark on South Africa’s post-apartheid history. Today, one day before Freedom Day, it is expected that President Jacob Zuma will sign this bill into existence. || Drawfour Translation ---> “A government afraid of its citizens is a Democracy. Citizens afraid of government is tyranny” –Thomas Jefferson

Freedom to speak out coming to an end in South Africa. Ruling ANC attempting to pass secrecy bill effectively gagging opposing views

Einstein’s Office  The photo above was taken on April 18th, 1955 – the day that Albert Einstein died. A diagram-laden blackboard and paper-strewn desktop show a passion that consumed his life to the very end. || Drawfour Translation ---> Motivation goes beyond awards, recognition and financial gain – it burns from within.

Here’s Ralph Morse’s famous photograph of Albert Einstein’s office — just as the Nobel Prize-winning physicist left it — taken mere hours after Einstein died, Princeton, New Jersey, April 1955

Advertising Words of Wisdom - old

by Natasha Vargas-CooperWho knew that the advertising industry housed so many men of integrity? The ad above is by Bill Bernbach, a founder of Doyle Dane Bernbach and the Great Father of modern advertising. It was Bernbach who popularized .

The Soundscraper is a futuristic structure designed to transform auditory vibrations from bustling cities into a source of clean energy. The construction is covered with noise-sensitive cilia that harvest kinetic energy while soaking up urban noise pollution. || Drawfour Translation ---> Environmental considerations are where innovation has the strongest role to play.

Soundscraper Generates Energy From Noise Pollution « Inhabitat – Green Design, Innovation, Architecture, Green Building

Famous Logos Deconstructed  Designer and artist Jorge Oswaldo displays a collection of thought-provoking, paintings of famous logos. By deconstructing the logos, he aims to blend a “comforting familiarity” with a refreshingly different take of these visual icons. || Drawfour Translation ---> Meaningful branding is not restricted to sacrosanct logo or brand guidelines.

Inspired by the logos of mega corporations, designer and artist Jorge Oswaldo has created a series of thought-provoking, eye-catching.

Tear-Off Flash Drives  Inspired by the old ‘tear-off phone numbers’, GIGS2GO has taken that idea into the modern age. Meeting a business need that we’ve all faced, these no-plastic environmentally friendly pieces of convenience could find a home in every office. || Drawfour Translation ---> Revamping existing ideas bonds familiarity with creativity.

a credit-card-sized pack of USB flash drives, with “Tear – and – Share” technology. Tear off a tab and take the handy USB Drive. Crafted essentially from post-consumer molded paper pulp, this is an economical, credit-card-sized data pack.

Mad Men Returns  With a direct throw-back to the Mad Men days, agencies in New York are bringing the office bar back into the office. And  A.J. Lawrence, CEO of the JAR Group, a digital marketing agency, says their bottom line is seeing the difference. || Drawfour Translation ---> Camaraderie and bonding are the essential secrets to creative inspiration, no matter how they come about.

Mad Men Returns With a direct throw-back to the Mad Men days, agencies in New York are bringing the office bar back into the office. Lawrence, CEO of the JAR Group, a digital marketing agency, says their bottom line is seeing the difference.