Don’t feed the trolls - the digital mob mentality
Meet the troll - blogs, forums, social networks...nowhere is safe. The internet allows for anonymity, and with that come a bloated sense of self-confidence.
Brand yourself Digitlab
"You" are The Brand - personal branding for mere mortals. Just as celebrities and corporate brands use tactical strategies to market themselves...
How to manage a Twitter profile with nearly 10K followers
Is the sheer volume of people you're following on Twitter make it almost impossible to break into the conversation space?
Brand loyalty in the eyes of your customers?
What is true brand loyalty? Word of mouth can get their friends and family to switch brands in an instant. Loyal customers, they don’t just come back...
The myths of social networks – Businesses vs Students
South Africans are gradually accepting many social media channels, yet there are a small minority that have their doubts about social networks.