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LinkedIn Posts and Articles

Collection by Darrell Cuthbert: Freelance Copywriter

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Darrell Cuthbert: Freelance Copywriter
The Ray Edwards Show is one of my favourite podcasts and I learned a lot about mindset transformation, or “cognitive rephrasing” as Ray calls it, in this episode. Mindset, Competition, Activities, Motivation, My Favorite Things, Learning, How To Make, Articles, Posts

“You are not in competition with anyone – don’t kill yourself to make a killing.” – Ray Edwards

The Ray Edwards Show is one of my favourite podcasts and I learned a lot about mindset transformation, or “cognitive rephrasing” as Ray calls it, in this episode.

Do you believe your business will need reinvention after, or during, this pandemic?If so, in what way, and how do you plan to change your business model?#coronavirus #covid19 Machine Learning Platform, Cool Things To Make, Things To Come, Risk Analysis, Challenges To Do, Cloud Infrastructure, Marketing Budget, Business Intelligence, Big Data

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Do you believe your business will need reinvention after, or during, this pandemic?If so, in what way, and how do you plan to change your business model?#coronavirus #covid19

With the lockdown and other pandemic-related factors at play, I've had a bit less copywriting and content marketing work than usual, so I've been considering having a side hustle.Who thinks there's a sustainable business opportunity in "servicing" 1970s bread cutters? 😛 Copywriting, Business Opportunities, Factors, Content Marketing, Hustle, Sustainability, 1970s, Opportunity, Articles

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With the lockdown and other pandemic-related factors at play, I've had a bit less copywriting and content marketing work than usual, so I've been considering having a side hustle.Who thinks there's a sustainable business opportunity in "servicing" 1970s bread cutters? 😛

What do you think - does written content still have a place in our online, hyper-connected world that seems increasingly saturated with images and video clips? Text Back, Edit Text, Write To Me, Fails, Thinking Of You, Texts, Insight, Stuff To Do, Marketing News

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What do you think - does written content still have a place in our online, hyper-connected world that seems increasingly saturated with images and video clips?

“This is a time when people need trusted brands” Alan Jope - Unilever CEODo you agree or disagree with this sentiment? Fails, Trust, Articles, Posts, Activities, People, Messages, Make Mistakes, People Illustration

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“This is a time when people need trusted brands” Alan Jope - Unilever CEODo you agree or disagree with this sentiment?

"Hygiene, cocooning, the distance economy, staying at home—those are all going to be big trends." - Alan Jope: Unilever CEO Stay At Home, Distance, Fails, Articles, Posts, Trends, Activities, Big, Messages

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"Hygiene, cocooning, the distance economy, staying at home—those are all going to be big trends." - Alan Jope: Unilever CEO

"There’s going to be a secular shift from out-of-home consumption back into in-home consumption. How we shop, consume media, pay for things, and live our lives is only becoming more digital. This is going to be an accelerator. The macro trends are very clear." - Alan Jope: Unilever CEO Us Shop, Our Life, Fails, Articles, Posts, Trends, Live, Digital, Messages

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"There’s going to be a secular shift from out-of-home consumption back into in-home consumption. How we shop, consume media, pay for things, and live our lives is only becoming more digital. This is going to be an accelerator. The macro trends are very clear." - Alan Jope: Unilever CEO

Do you use TikTok as part of your marketing mix?I struggle to take the new Queen of social video too seriously, likewise with First Princess Snapchat, Second Princess (now sadly deceased) Vine, and Honourable Mention, and Vine's kid sister, ByteThe whole concept just seems a bit narcissistic and shallow to me.What do you think? Marketing Articles, Marketing Software, Marketing Plan, Digital Marketing, Marketing News, Youtube News, Brand Story, Email Campaign, New Market

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Do you use TikTok as part of your marketing mix?I struggle to take the new Queen of social video too seriously, likewise with First Princess Snapchat, Second Princess (now sadly deceased) Vine, and Honourable Mention, and Vine's kid sister, ByteThe whole concept just seems a bit narcissistic and shallow to me.What do you think?

"Brand purpose is more important...than corporate social responsibility, because it’s the relationship you have with your consumer and why they choose you over someone else. And that’s not because you donate to National Parks or some other cause, it’s who you are and why you exist."Scott Omelianuk - Editor in Chief at Inc. Brand Purpose, Corporate Social Responsibility, Someone Elses, Editor, Fails, No Response, National Parks, Articles, Relationship

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"Brand purpose is more important...than corporate social responsibility, because it’s the relationship you have with your consumer and why they choose you over someone else. And that’s not because you donate to National Parks or some other cause, it’s who you are and why you exist."Scott Omelianuk - Editor in Chief at Inc.

This post got me thinking - Am I on some level trying to hold on to, and justify the use and expense of, old skills, just because they are hard-won and they took time and effort to develop?Or, am I more focussed on only using those skills that are totally relevant in the current reality and developing new ones where necessary, possibly by repurposing and recombining "older" skills?Are you? Seth Godin, Our Values, Wealth Creation, Tips Online, Have Time, Digital Marketing, Content Marketing, My Books, Shit Happens

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This post got me thinking - Am I on some level trying to hold on to, and justify the use and expense of, old skills, just because they are hard-won and they took time and effort to develop?Or, am I more focussed on only using those skills that are totally relevant in the current reality and developing new ones where necessary, possibly by repurposing and recombining "older" skills?Are you?

“By being purpose-driven in their messaging, customer interactions, graphics, influencer marketing and digital media, businesses can transform our world for the better.”Well said, agree with you 100% - the way you communicate can affect the world, why you communicate what you do can change it. Public Profile, Cuthbert, Influencer Marketing, Copywriting, Digital Media, Purpose, Articles, Graphics, Change

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“By being purpose-driven in their messaging, customer interactions, graphics, influencer marketing and digital media, businesses can transform our world...