We had fun creating a vintage Checkers store in studio, for 99c Communications, in 2008.
This shoot for Elizabeth Arden, with Draft FCB, in 2006 is still one of my favourites, as we caught this drop of moisturiser as it fell, no retouching needed at all. I took several frames, and it was amazing to see that we got the perfect shot on screen immediately.
The reason why this shoot for Radox is one of my favourites is because, once again, The Hardy Boys involved me from the beginning, from treatment, to lighting, of course photography, as well as retouching. I really enjoy this type of job, where you’re part of the whole creative process & you get to see everything come together.
In 2009 we shot a huge production with The Hardy Boys for Vaseline Worldwide and this shoot triggered a passion for being part of the full creative process. They asked me to come up with and test several backgrounds, treatments and lighting, and we worked together for weeks prior to the actual shoot to get it just right.