How to create a social media marketing strategy from scratchCW Content Works
The first in a series of blog posts designed to help trepidatious social media marketers create the foundations of a strong social media marketing strategy…
John Lewis advert is a content marketing work of art!CW Content Works
Everyone loves John Lewis' Monty the Penguin – he’s no doubt popped into your newsfeed at least one in the past month as the social media frenzy has taken hold. In the six weeks since it was launched it has racked a staggering 20,662,243 views on YouTube. Starring a young boy and an incredibly cute penguin, what’s not to love?! In recent years, John Lewis has won the annual battle of the Christmas ads amidst strong competition from the likes of Coca Cola, Marks & Spencer and Sainsbury’s.