A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.

A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.

Methodology refers to the principles and ideas on which researchers base their procedures and strategies (methods).

Methodology refers to the principles and ideas on which researchers base their procedures and strategies (methods).

Some are concerned with the very nature of reality and existence(ontology), and Epistemology is the theory of knowledge and is concerned with the question of what counts as valid knowledge.

Some are concerned with the very nature of reality and existence(ontology), and Epistemology is the theory of knowledge and is concerned with the question of what counts as valid knowledge.

Ontology is the philosophical study of the nature of being, becoming, existence, or reality, as well as the basic categories of being and their relations.

Ontology is the philosophical study of the nature of being, becoming, existence, or reality, as well as the basic categories of being and their relations.

The basis of qualitative research lies in the interpretive approach to social reality and in the description of the lived experience of human beings

The basis of qualitative research lies in the interpretive approach to social reality and in the description of the lived experience of human beings

Qualitative methodology is also useful in the exploration of change or conflict.

Qualitative methodology is also useful in the exploration of change or conflict.

現象學乃一於十九二十世紀之交源自德國的哲學運動。其立說宗旨,在於先摒除理論成見,讓世間種種涉及自然、社會、與人文之現象得以朗然呈現其自身,俾學者對有關現象得以清楚陳述,並予進一步反省 : http://phil.arts.cuhk.edu.hk/phen-archive/html_big5/02_background.htm

現象學乃一於十九二十世紀之交源自德國的哲學運動。其立說宗旨,在於先摒除理論成見,讓世間種種涉及自然、社會、與人文之現象得以朗然呈現其自身,俾學者對有關現象得以清楚陳述,並予進一步反省 : http://phil.arts.cuhk.edu.hk/phen-archive/html_big5/02_background.htm

Grounded theorists investigate social processes and interaction

Grounded theorists investigate social processes and interaction

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