Clever, innovative, relevant and a little bit edgy: A juice company has given the smartphone wars a fruity twist.    “We thought we would have a bit of fun by responding to Liqui-Fruit’s recently launched blackberry flavour by launching a limited edition apple, just like competing handset brands out there” says Nabeel Schrueder, Ceres’ Brand Manager.

A juice company has given the smartphone wars a fruity twist. The company, Ceres Fruit Juice, launched a limited edition Apple flavour in res

{Trendy Tuesday}  Pantone has announced its new Color of the Year for 2013 and it is a real gem! Get ready for something vibrant, versatile, and vivid!     Pantone's 2013 Color of the Year is: Emerald (17-5641). The company describes their choice as: "Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony."

2013 Pantone Colour of the Year – Emerald, Image Source Coty Slideshow

It’s time to say goodbye to Elliot, Coca-Cola’s crate man at the V Waterfront in Cape Town, as he’s being packed up and crated away.  Designed to highlight Coke’s recycling initiatives, it was built to be 15 metres high and made out of 2600 plastic Coke crates. Coke commissioned several crate men for South Africa but this one was the big daddy of them all.  Though Elliot will be missed, we can look forward to another Coca-Cola commissioned installation at V & A Waterfront soon!

For a fresh, independent and investigative view of Africa’s changing media, marketing and advertising landscape.

What makes a brand? KFC clearly believes values are at the heart of a brand, giving up its iconic Colonel branding on its restaurants to highlight the plight of hungry children in South Africa. Instead of the Colonel logo, smiling faces of children will look down on the restaurant entrances for October and November.

Fast Food in South Africa - Which Brands Step up to the Plate?

{Trendy Tuesday}   A design that stands out and is both remarkable and memorable can be the difference between a product that gets sold and a product that sits on the shelf gathering dust.

Soda Cups Here's a pretty fun optical illusion. It's a cup that looks like a bottle. Or maybe it's pregnant with a bottle? Fool your friends into believing that you're drinking out of a real live glass bottle! You must have some pretty gullible friends.

Daring, controversial or innovatively different stunts can entice consumers and excite the media:     One man, 160 helium balloons and a flight across the ocean!    Wearing a wetsuit and a harness attached to 160 balloons, the adventurer flew above shark-infested waters to raise money for the Nelson Mandela children's' hospital.    The Robben Island Balloon Run, took place on Saturday 6 April:    http://youtu.be/68zaEnpVtyo

A South African man has become the first person to float from Robben Island to Cape Town using only helium balloons. Matt Silver-Vallance, who now lives in Coventry, took around an hour to make the mile crossing above the Atlantic.

In September 2006, the mayor of São Paulo passed a “Clean City Law,” which essentially banned all messages on the surfaces of buildings, buses, shops, taxis and even private homes.     Almost seven years later, have all the businesses in São Paulo gone under? Hardly. In fact, good regulation encourages innovation, so as advertisers and marketers were forced to think "outside the billboard," it was an opportunity to tap into better, more creative ideas.

In September 2006, the mayor of São Paulo passed a “Clean City Law,” which essentially banned all messages on the surfaces of buildings, buses, shops, taxis and even private homes. Almost seven years later, have all the businesses in São Paulo gone under? Hardly. In fact, good regulation encourages innovation, so as advertisers and marketers were forced to think "outside the billboard," it was an opportunity to tap into better, more creative ideas.

Promoting Liqui-Fruit’s new packaging Bester Burke had to come up with a trio of quick 11-second TV commercials. The most notable change to the pack is the removal of the straw, a characteristic which led them straight to a simple, humorous insight: http://youtu.be/IOjrecLaeX4

Film advertisment created by Bester Burke, South Africa for Liqui-Fruit, within the category: Non-Alcoholic Drinks.

Braai lovers can support fellow compatriots this Heritage Day by taking part in the Savanna Adopt a Chop initiative. Savanna, true to their quirky nature and personality were moved by the plight of forgotten chops across the county.

Braai lovers can support fellow compatriots this Heritage Day by taking part in the Savanna Adopt a Chop initiative. Savanna, true to their quirky nature and personality were moved by the plight of forgotten chops across the county.

The Loerie Awards are in town! With show business allure, Creative Week went live on Saturday 14 September, kicking off a week of creative innovation and acknowledgment.  Looking back at the 1990’s there’s no doubt South Africans have a great sense of humour!  http://www.youtube.com/watch?v=825nSfTLIaA View more TV ads from the 1990s @ http://10and5.com/2013/09/10/loeries-retrospective-the-1990s/

The Loerie Awards are in town! With show business allure, Creative Week went live on Saturday 14 September, kicking off a week of creative innovation and acknowledgment. Looking back at the 1990’s there’s no doubt South Africans have a great sense of humour! http://www.youtube.com/watch?v=825nSfTLIaA View more TV ads from the 1990s @ http://10and5.com/2013/09/10/loeries-retrospective-the-1990s/

To promote its latest ‘Free Flyknit’ shoes in Shanghai, Nike put together a live ‘knitting session’ on a giant billboard. With the help of three workers, they ‘knitted’ strips of neon green thread together on the billboard to form a Free Flyknit shoe around a foot - emphasizing the sock-like quality of the shoes.   This live ‘knitting session’ took place in Nanjing East Road, one of the “most heavily trafficked streets” in the Shanghai.  http://www.youtube.com/watch?v=NMb7Wjv6peE

Nike Free Flyknit – “Live Knitting” On Giant Outdoor Billboard in Shanghai

It’s no secret that we South Africans aren't afraid of laughing at ourselves, and of course one of the issues that we still have to deal with is getting to cross cultural boundaries. This is in part what sets up the punch line for the new King Pie ad, which inverts stereotypes with a hilarious outcome.  http://youtu.be/Lb-3sjDqfm8

It’s no secret that we South Africans aren't afraid of laughing at ourselves, and of course one of the issues that we still have to deal with is getting to cross cultural boundaries. This is in part what sets up the punch line for the new King Pie ad, which inverts stereotypes with a hilarious outcome. http://youtu.be/Lb-3sjDqfm8

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