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Influencer Marketing

Collection by Craft Beer Time • Last updated 5 days ago

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Articles, infographics, and inspiration to help you craft amazing influencer marketing programs and get more from your influencers.

Craft Beer Time
As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself

7 Influencer Marketing Trends Expected in 2021 | Martech Zone

As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself

Influencers deliver ROI as marketers embrace them | Ad Age

Influencers deliver ROI as marketers embrace them as business partners

Pandemic created an environment to ‘superpower’ the use of creators

The Rise and Fall of the Social Media Influencer

The Rise and Fall of the Social Media Influencer

Social media influencers were once a great way for brands to build presence on new platforms. Now they've turned into sales pitches that customers ignore.

How To Work With Influencers Through Email Marketing

How To Work With Influencers Through Email Marketing

We will also a brief explanation of influencer marketing, the types of influencers, the benefits of running influencer marketing campaigns, and how to find the right influencers for your brand.

The Influencer Marketing Funnel [Infographic]

The Influencer Marketing Funnel [Infographic]

Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix –…

The use of influencers in marketing is widespread, with close to three-quarters of marketers saying they will dedicate a portion of their budget to influencer marketing this year. And, a large majority (86%) of enterprise marketers are taking influencer marketing a step further and enabling shoppability as part of the content, per a report [download… Read More » Marketing Program, Influencer Marketing, Third Party, Enabling, Budgeting, Infographic, Social Media, Content, Sayings

The use of influencers in marketing is widespread, with close to three-quarters of marketers saying they will dedicate a portion of their budget to influencer marketing this year. And, a large majority (86%) of enterprise marketers are taking influencer marketing a step further and enabling shoppability as part of the content, per a report [download… Read More »

How businesses can and should become influencers themselves - ClickZ Marketing Program, Mobile Marketing, Content Marketing, Digital Enterprise, University Of Massachusetts, Advertising And Promotion, Marketing Technology, Cloud Based, Influencer Marketing

Litmus - ClickZ

Litmus provides the leading email workflow and collaboration solution for marketers to work more efficiently, catch costly errors & boost ROI.

Micro-influencers remain the most popular type of influencers for marketers to work with. Some 9 in 10 marketers surveyed for a recent report [download page] from Linqia say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from a leading 77% who said the same last year. The proportion… Read More » Micro Nano, Macro And Micro, Marketing Program, Influencer Marketing, Followers, Bar Chart, Infographic, Study, Social Media

Micro-influencers remain the most popular type of influencers for marketers to work with. Some 9 in 10 marketers surveyed for a recent report [download page] from Linqia say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from a leading 77% who said the same last year. The proportion… Read More »

Influencers are popular with members of Gen Z, according to a recent report [download page] from GWI. The report reveals that 28% of young adults (ages 16-23) across the globe follow influencers on social media. Millennials aren’t far behind, with almost 1 in 4 (23% of) adults ages 24-37 following influencers. Most influencer followers are… Read More » Marketing Program, Social Media Marketing, Young Adults, Influencer Marketing, Brand You, Read More, Followers, Bar Chart, Infographic

Influencers are popular with members of Gen Z, according to a recent report [download page] from GWI. The report reveals that 28% of young adults (ages 16-23) across the globe follow influencers on social media. Millennials aren’t far behind, with almost 1 in 4 (23% of) adults ages 24-37 following influencers. Most influencer followers are… Read More »

The Real Value Of Influencer Collaborations? Think Long Term Word Of Mouth Marketing, Social Channel, Social Media Branding, Marketing Program, Brand Story, Tom S, Influencer Marketing, Collaboration

The Real Value Of Influencer Collaborations? Think Long Term

Nowadays, the word "influencer" is part of most people's vernacular. Ten years ago, however, this wasn't the case. Influencer collaborations as a marketing vehicle have skyrocketed over the last decade, primarily because it plays heavily on the age-old tactic of word-of-mouth marketing.

How influencer marketing is creating the new shop window - and how retailers must react - Marketing Tech News Marketing Goals, Marketing Program, Consumer Behaviour, Display Advertising, Outside World, Like Instagram, Shop Window Displays, Global Brands, Target Audience

How influencer marketing is creating the new shop window - and how retailers must react - Marketing Tech News

Bricks-and-mortar retail has had a horrid 12 months. Although restrictions are now being lifted and we’re starting to see a glimmer of the much-vaunted economic bounce back, there is still a lot of uncertainty. Big questions remain around whether we will ever see a return to how things were before the pandemic in terms of... Read more »

Influencers are creating million-dollar incomes selling their expertise Line Study, Knowledge Management, Write Online, The Company Store, Make Ready, Marketing Program, Writing Advice, Influencer Marketing, Founding Fathers

Influencers are creating million-dollar incomes selling their expertise

More and more digital creatives with large audiences — from YouTubers to bloggers to podcasters — are launching cohort-based group courses.

Inside Google Marketing: Influencer marketing - Think with Google Marketing Program, The Marketing, Digital Marketing, Think With Google, Try Guys, Youtube S, Tv Ads, Word Out, Influencer Marketing

Inside Google Marketing: How we (finally) proved the value of influencer marketing

Google’s Official Digital Marketing Publication. These four points outline the value of influencer marketing and long form content.

New Report Looks at the Most Effective Influencer Marketing Approaches, and Key Platforms of Focus | Social Media Today Marketing Approach, Social Media Marketing, Marketing Program, Influencer Marketing, Bar Chart, Infographic, Platforms, Key, Infographics

New Report Looks at the Most Effective Influencer Marketing Approaches, and Key Platforms of Focus

The latest State of Influencer Marketing report from Linqia provides a helpful overview of the most common tactics.

Instagram has provided some new tips on effective influencer marketing, via partner brand Tribe. Key Instagram, Find Instagram, Instagram Story, Instagram Users, Facebook Ads Manager, Business Profile, Social Media Marketing, Online Marketing, Digital Marketing

Instagram Shares Tips on Effective Influencer Marketing

Instagram has provided some new tips on effective influencer marketing, via partner brand Tribe.