A nice use of a diagonal and negative space. Again using Gestalt principals to create the name of the chosen typeface. The organization in this piece is very soothing and well laid out as the eye is drawn from one text block to another.
Hodges - Type Based Design - This is an informational type design for the type face Helvetica. This design is well structured and laid out with the type style in mind. This structure gives the user a sense of that type face's style.