We are One - an idea for a concept in which Pretoria is visually portrayed as one being/ one entity / one creature. Referential images that would help to settle on a style were gathered. The final style was mostly developed and references the character stylization of illustrator and filmmaker Julia Pott.
The Know it Wall - Select walls in a township community will be filled and painted with various simple educational diagrams, for example ‘the provinces of South Africa’ and ‘the human skeleton’ etc. The idea is that, by walking past these wall murals every day to school or to work, the community will learn the information displayed on the wall, by means of repetition.
Build A Bridge - The bridge design is inspired by the rising skyline view of Pretoria CBD from the Union buildings. The rich patterns and colors that create the intricate elements in the bridge design are inspired by the vast amount of cultures that inhabit Pretoria.
Where The Wild Things Are - Re-branding of the Pretoria Zoo. The goal is to inform the community that a positive change is coming. A logo is the face of any brand. By creating a new face of the brand, the brand shows its eagerness to adapt to change and improvement.
Sketch my PTA - an adventure sketchbook project that promotes local businesses and beautiful sites to see in Pretoria amongst young creative students, also giving them the opportunity to showcase their talents.
MegaMaps - Pathfinders Co. is the main sponsor for a new initiative that was started in Pretoria called MegaMaps. This initiative aims to brighten up the city whilst promoting the creative corners of the capital. Through use of creative illustration, MegaMaps intends to highlight places of interest in the suburbs of Pretoria to inspire people to explore the city.
City Map - The ‘City Map’ initiative aims to place a cast bronze city map at each of the inner city’s prominent locations. This will act as a tactile orientation point for locals and visitors alike. Top artists and the Blind Foundation will be consulted to develop this three dimensional city map as a useful tool with all proceeds to be donated to the less fortunate.
Be Bright - a small and cost effective initiative which encourages people to help themselves and realize that there are many alternatives and solutions to everyday problems such as poor lighting. The advantages of this initiative is that it can start out in the form of educational brochures and posters, and it can evolve into an entire active self-dependent lifestyle.
Balls to the Wall - a Pretoria based initiative to continue the South African legacy of unity through football by bringing sport and design together to continue promoting the support and love for one of our nation’s greatest past times in one of the greatest capitals.