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Social Business Resources

Collection by Cerebra

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Each month the #CerebraInsights team produces cutting-edge pieces of thought-leadership that push the boundaries of social business understanding.

Cerebra
Not sure what to expect from a community manager? Our latest free eBook will help you see things more clearly. Social Business, Community Manager, Free Ebooks, Spectrum, Bar Chart, Leadership, Management, Social Media, Bar Graphs

The Community Management Spectrum - Cerebra

It’s not uncommon for people to believe that community management is essentially online customer service. They’re not wrong, but they’re only partly

Achieving success with your content marketing efforts requires an absolute understanding of the inverse relationship between audience reach and brand Content Marketing, Social Media Marketing, Social Business, Achieve Success, Free Ebooks, Effort, Leadership, Insight, Relationship

The Content Marketing Sacrifice - Cerebra

Achieving success with your content marketing efforts requires an absolute understanding of the inverse relationship between audience reach and brand

Cerebra's Online Academy is a world-class site for social media training. Empower yourself in a digitally connected world! Social Media Training, Social Business, Leadership, Insight

Cerebra Online Academy: Empowering the connected employee - Cerebra

Cerebra, Africa’s social business authority, has launched the world’s first Academy targeted at empowering corporate workforces in social media use. A

Influence for Sale - A strategic model for successful influencer marketing Social Business, Influencer Marketing, Leadership, Success, Social Media, Thoughts, Model, Scale Model

Influence for Sale - Cerebra

Influence is a powerful tool for marketers but, in the age of social media, the way consumers decide whom they are influenced by has changed drastically.

Social media infographic: Which type of social employee are you? Social Business, Cheerleading, Leadership, Infographic, Ebooks, Family Guy, Things To Come, Social Media, Content

eBooks Archive - Cerebra

Social media infographic: Which type of social employee are you? | The Employed Media Opportunity

Our latest free eBook details 8 social media incentives that can used by brands to drive community behaviour using social engagement. Social Business, My Passion, Opportunity, Leadership, Ebooks, Marketing, My Crush

Employed Media - Cerebra

Your employees are socially connected and their influence is immense. It’s time to place them at the heart of your communication strategies. To understand

If you’ve started thinking about whether you should be keeping your brand channels open after dark then our latest eBook, Social After Dark will help you Social Business, Achieve Success, After Dark, Content Marketing, Leadership, Communication, Career, How To Apply, Neon Signs

Social After Dark - Cerebra

If you’ve started thinking about whether you should be keeping your brand channels open after dark then our latest eBook, Social After Dark will help you

Guide To Social Business: Principles - Cerebra Social Web, Social Business, Cats, Gatos, Cat, Kitty, Kitty Cats

Guide To Social Business: Principles - Cerebra

The social web is driven by human beings looking for better ways to connect, communicate, create and share content. No usage manual was ever issued for

Measuring your company’s performance on social media is a critical process and should never be left to guess work. However, simply measuring the reach and Social Business, 5 Ways, Leadership, Social Media, Social Networks, Social Media Tips

5 Ways to Benchmark on Social Media - Cerebra

Measuring your company’s performance on social media is a critical process and should never be left to guess work. However, simply measuring the reach and

The Social Identity - Cerebra Social Business, Leadership, Identity, Told You So, Names, Social Media, Messages, Thoughts

The Social Identity - Cerebra

If your brand walked into a room what would it be wearing? If it stepped up to the microphone what would it sound like? Would you be able to identify it

Understanding The Second Screen - Cerebra Social Business, Problem And Solution, Leadership, Two By Two, Told You So, Big

Understanding The Second Screen - Cerebra

The term ‘second screen’ has become commonplace on the boardroom bingo matrix, with marketers and agencies throwing it around at every opportunity. The

The Protection of Personal Information Act (POPI) is here, and it has an impact on how you run your social media activities. New bills and acts are Social Business, South Africa, Leadership, Social Media, Social Networks, Social Media Tips

The impact of POPI on social media in South Africa - Cerebra

The Protection of Personal Information Act (POPI) is here, and it has an impact on how you run your social media activities. New bills and acts are

The Social Service Gap focuses on customer service duties within the social media realm. How does your brand become more human online and offline and how Social Services, Human Services, Social Business, Leadership, Gap, Social Media, Letters, Thoughts, Letter

The Social Service Gap - Cerebra

The Social Service Gap focuses on customer service duties within the social media realm. How does your brand become more human online and offline and how

We Are Community is a comprehensive guide to content creation and community management for corporate brands in social media, and one of Cerebra's first Social Business, Community Manager, Social Media Content, Leadership, Management, Thoughts, Ideas

We Are Community - Cerebra

We Are Community is a comprehensive guide to content creation and community management for corporate brands in social media, and one of Cerebra's first

The Brand Convection Model - Cerebra Social Business, Awkward Moments, Conversation, Bar Chart, Leadership, Boss, Thoughts, Model

The Brand Convection Model - Cerebra

That awkward moment when you ask your boss what your job actually is. That’s actually how it all started, a conversation between Craig Rodney and myself

If an employee has used an organisation’s resources to build their personal brand does the organisation have any claim over the employees personal brand? Social Business, Personal Branding, Leadership, Social Media, Thoughts, Organization, Social Networks, Self Branding, Social Media Tips

Whose Tweet is it anyway? - Cerebra

If an employee has used an organisation’s resources to build their personal brand does the organisation have any claim over the employees personal brand?