What is 'sustainable fashion'? Many people confuse 'sustainable fashion' with 'ethical fashion', and while the two are unquestionably linked, the concept of sustainability in the industry refers to the effects of the production of clothing on the environment (ethical fashion concerns the way clothing is made - encompassing everything from how the cotton was grown to whether and how animals are used, and how the garment workers are treated). The very basic aim of fashion sustainability is to ens