I love this logo because it takes an interesting spin on logos we are already extremely familiar with & puts them into a new perspective. It uses a lot of creativity in its themes and take on a type of personality. The color scheme & design is simple, yet eye catching and each logo has it's own special flair.
This is a nice logotype that makes great use of contrast while still keeping the design simple. The V and A represent up and down arrows, like on an elevator, and they stand out from the rest of the text because of contrast.