Victoria's Secret will measure you to fit within the sizes they sell. But, use this guide to get the right fit and look great! I've used this technique and radically changed my bra size (smaller band, larger cups). The fit is amazing! Perky is the look! Bra Guru's Better Bra Campaign: Bra fitting
GG Bra Size: Why We Need 28 and 30 Bands and GG+ Cups
bra fitting - how to measure... For years I wore a size 36B and should have been wearing a 34DD. 85% of American women are wearing the wrong size bra... the average bra size in america should probably not be a C if the average woman is a size 12-14!