Designer: Andrés Guerrero Project Type: Concept Packaging Content: Honey Location: Spain Sky is the limit Abeeja is a personal project for a small local producer who would love to take their honey as far as possible. The worker bees fly to collect pollen from the flowers along the length and breadth of the lemon fields of Murcia. With this pollen they make honey whose flavor has slight taste of lemon. The idea behind the packaging, take your product to the limit, begins with the name of the…
"Honey hunters are people who gather honey from wild bee colonies. Designers of Fresh Chicken Agency treated this expression word for word. Honey and a bear is a classic combination, and the decision was to design a "bad" bear who would do anything to steal his favorite honey. People are fed up with positive characters, happy families and sweet animals in commercials, they're waiting for something fresh. Our bear is not nice, he lies in wait for the right moment. Keep an eye on your honey!"
Pentawards 2008: Best Packaging Design Competition
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