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The first Jaws movie was released in 1975. Designed by Roger Kastel, the original promotional poster became renowned not only for promoting the movie but also for sparking fear into the public. However its full impact on the impact on pop culture is even greater; not only did it make over $470 million and win 3 academy awards, it also inspired a wave of merchandise, records, joke books and TV sketches, which all contributed to the pop culture frenzy of the 1970s.