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Business Articles

Collection by Shep Hyken • Last updated 11 days ago

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Articles that I think are worth sharing!

Shep Hyken
Keep Your Customers Close And Your Competitors Closer Michael Faraday, Cognitive Bias, Rhetorical Question, Everything Is Connected, Business Articles, Social Channel, Job Posting, Social Media Channels, How Do I Get

Keep Your Customers Close And Your Competitors Closer

As business leaders and owners, it is important to understand the competition. What do they do that’s different—and maybe better? In other words, why would a customer do business with them instead of you? Understanding this is an incredible advantage.

Three Facets Of Customer Experience You're Overlooking Bad Drivers, Business Articles, Customer Experience, Customer Service, Price Point, Busy Life, Why People, To Focus, Feelings

Three Facets Of Customer Experience You're Overlooking

If you’re serious about leaving consumers with good “feels” about your brand, be sure to address these three potential gaps that many organizations overlook.

  Inventory Management, Supply Chain Management, Project Management, Small Business Opportunities, Business Articles, Dropshipping Suppliers, Software, Drop Shipping Business, Digital Tablet

Are Your E-Commerce Strategies Working?

I was recently able to connect with Raj De Datta, the CEO and co-founder of Bloomreach and author of The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences, who shared four obstacles that could be getting in the way of your e-commerce success.

Authenticity Is A Driver Of Trust: The Next Competitive Strategy Dance Lessons, Music Lessons, Open University Courses, Commonwealth Games, Multiplication For Kids, New Things To Learn, Sports Women, Role Models, Kids Learning

Authenticity Is A Driver Of Trust: The Next Competitive Strategy

More and more studies are showing that when customers trust the companies they do business with, they come back, spend more and show more loyalty.

Six Leadership Strategies That Bring Out The Best In Your Employees Leadership Strategies, Effective Leadership, Training And Development, Leadership Development, Personal And Professional Development, Personal Development, Communication Styles, How To Motivate Employees, Business Articles

Six Leadership Strategies That Bring Out The Best In Your Employees

It turns out Drumm was curious about the connection between senior team leadership and customer experience—and how leaders can motivate employees by creating an engaged team culture.

Six Concepts Every Employee Of A Customer-Centric Organization Must Follow Employee Rewards, Punny Halloween Costumes, Reward And Recognition, Coaching, Leadership Strategies, Great Place To Work, Business Performance, Employee Engagement, Old Quotes

Six Concepts Every Employee Of A Customer-Centric Organization Must Follow

It is part of the culture, and culture starts in the C-Suite with leadership defining the vision.

The Secret To Getting Five-Star Reviews Customer Feedback, Customer Experience, Creation Activities, Functional Group, Operating Model, Social Proof, Fast Times, E Commerce Business, Content Marketing Strategy

The Secret To Getting Five-Star Reviews

Three Reasons to Focus on Ratings and Reviews: Social Proof Builds Confidence – Vivarelli sums it up in eight words: “The business with the best online reputation wins.” Reviews offer the proof that some customers need to move forward with their purchases.

How Can You Compete With Amazon? Working For Amazon, Against The Machine, Business Articles, Apartment Complexes, Operations Management, Online Pharmacy, Good Cause, In Law Suite, Wall Street Journal

How Can You Compete With Amazon?

Do you really want to compete with Amazon? Unless you’re a major retailer like Target or Walmart, probably not. But here’s something you need to know: Whether you know it or not, you are already competing with Amazon!

The Culture Challenge: How Leadership Can Develop The I’ll Be Back Culture Facial Recognition, Types Of People, Deep Learning, The Nines, Professional Women, How To Introduce Yourself, Personal Development, Leadership, New Work

The Culture Challenge: How Leadership Can Develop The I’ll Be Back Culture

I’m my new book, I’ll Be Back: How to Get Customers to Come Back Again and Again, I dig a little deeper on how to create the I’ll Be Back culture.

Want Big Results? Think Small Marketing Campaign Examples, Marketing Ideas, Design Thinking Process, New Business Ideas, Business Articles, Northwestern University, Think Small, Creativity And Innovation, Video Maker

Want Big Results? Think Small

Often a series of small breakthroughs can make an even bigger difference than one big one.

Leaders Share 10 Ways To Manage A Remote Workforce Get Back To Work, Employee Engagement, Medical Information, In Case Of Emergency, Time Management, Workplace, Leadership, Remote, Children

Leaders Share 10 Ways To Manage A Remote Workforce

While most of us focus on the front-line employees, we should expand our focus to include supervisors and managers. They experience just as much, if not more, pressure than others. They are disconnected from their employees that they typically see face-to-face.

Stop Comparing Your Company To The Competition Trust Yourself, Improve Yourself, Stop Comparing, Men Vs Women, Pushes And Pulls, Business Articles, Get What You Want, Man Vs, Do It Right

Stop Comparing Your Company To The Competition

If all you do is compare yourself to the competition, you may be missing the best opportunities to create repeat—and even loyal—customers.

How To Create Customer Love In The Digital World Dating Apps, Dating Memes, Dating Quotes, Dating Again, Dating After Divorce, Vida Real, Dating Questions, Thought Catalog, Dating Advice For Men

How To Create Customer Love In The Digital World

Technology can put up a digital wall between the customer and a human-to-human interaction.

Leaders, Trust Is Your Most Important Asset Pledge Of Allegiance, Business Articles, Leadership Roles, Being Good, Confidence Building, Tell The Truth, Powerful Words, Reality Tv, Trust Yourself

Leaders, Trust Is Your Most Important Asset

If trust isn’t the most important asset in a leadership role, it’s at least tied for first place with whatever else you might consider putting up there.

Expert Casino Marketing Advice - J Carcamo and Associates Mirror Neuron, Study Organization, Business Articles, Human Connection, Everybody Else, Customer Experience, Successful People, Marketing Ideas, Leadership

Expert Casino Marketing Advice - J Carcamo and Associates

If you want fresh casino marketing ideas, you have to look outside of the industry. We have casino marketing advice from some marketing pros.

Leadership Actions To Take During The COVID-19 Pandemic Laying Off Employees, Process Improvement, Business Articles, Think Big, Going Out Of Business, Team S, No Time For Me, New Product, Leadership

Leadership Actions To Take During The COVID-19 Pandemic

If there was ever a time that leadership was put to the test, this past year was it.