Keep Your Customers Close And Your Competitors Closer
As business leaders and owners, it is important to understand the competition. What do they do that’s different—and maybe better? In other words, why would a customer do business with them instead of you? Understanding this is an incredible advantage.
Three Facets Of Customer Experience You're Overlooking
If you’re serious about leaving consumers with good “feels” about your brand, be sure to address these three potential gaps that many organizations overlook.
Are Your E-Commerce Strategies Working?
I was recently able to connect with Raj De Datta, the CEO and co-founder of Bloomreach and author of The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences, who shared four obstacles that could be getting in the way of your e-commerce success.
Authenticity Is A Driver Of Trust: The Next Competitive Strategy
More and more studies are showing that when customers trust the companies they do business with, they come back, spend more and show more loyalty.
Six Leadership Strategies That Bring Out The Best In Your Employees
It turns out Drumm was curious about the connection between senior team leadership and customer experience—and how leaders can motivate employees by creating an engaged team culture.
Six Concepts Every Employee Of A Customer-Centric Organization Must Follow
It is part of the culture, and culture starts in the C-Suite with leadership defining the vision.
The Secret To Getting Five-Star Reviews
Three Reasons to Focus on Ratings and Reviews: Social Proof Builds Confidence – Vivarelli sums it up in eight words: “The business with the best online reputation wins.” Reviews offer the proof that some customers need to move forward with their purchases.
How Can You Compete With Amazon?
Do you really want to compete with Amazon? Unless you’re a major retailer like Target or Walmart, probably not. But here’s something you need to know: Whether you know it or not, you are already competing with Amazon!
The Culture Challenge: How Leadership Can Develop The I’ll Be Back Culture
I’m my new book, I’ll Be Back: How to Get Customers to Come Back Again and Again, I dig a little deeper on how to create the I’ll Be Back culture.
Leaders Share 10 Ways To Manage A Remote Workforce
While most of us focus on the front-line employees, we should expand our focus to include supervisors and managers. They experience just as much, if not more, pressure than others. They are disconnected from their employees that they typically see face-to-face.
Stop Comparing Your Company To The Competition
If all you do is compare yourself to the competition, you may be missing the best opportunities to create repeat—and even loyal—customers.
Leaders, Trust Is Your Most Important Asset
If trust isn’t the most important asset in a leadership role, it’s at least tied for first place with whatever else you might consider putting up there.
Expert Casino Marketing Advice - J Carcamo and Associates
If you want fresh casino marketing ideas, you have to look outside of the industry. We have casino marketing advice from some marketing pros.