A common misconception is that Olaplex is only for color treated hair....not so. Olaplex is for ALL HAIR! Color treated, uncolored, natural texture, relaxed, curly, straight, short, long and everything in between. No matter what you've done to your hair (or not done), strength and integrity can be weakened by heat, ponytails/braids, the elements (sun/heat/extreme cold/etc). Olaplex internally repairs the bonds that are broken everyday...making your hair stronger from the inside, out. The more yo