Shotopop and JWT Shanghai put their heads together to create these in-store displays out of shoe boxes for sports-brand ANTA. 3 individual pieces were develop and built, made up from the cardboard of ANTA shoe-boxes, to represent 3 prominent Chinese Basketball players, sponsored by ANTA. Multiple blunt blades and an eye infection later, the project ended up winning an Outdoor, as well as a Design Lion at the International Cannes Lions Awards 2011. Congratulations Shotopop and JWT Shanghai…
