Pepsi once did a funny Halloween ad. In the picture, a Pepsi can dresses up as a Coke can to scare people. The headline was, “We wish you a scary Halloween!” That’s not a bad idea, but Coke got the last word. In a classic.
As a form of outdoor advertising, billboards have three primary characteristics: Market circulates around message Audience actively engaged in reaching prior destination Average six second exposure: designed to instill awareness.